BlinkLane Consulting

Eelco Rustenburg

Eelco Rustenburg (1969) is partner at Blinklane. In addition to being one of the most prolific team members in terms of events and training, Eelco often works as an Agile coach or Agile management consultant. After some 10 years of technical work in the field of ICT (architect, software engineer, team lead, software language trainer), he discovered Agile and management coaching to be his true passion. Over the last 5 years, Eelco has primarily focused on Agile and Scrum consulting, leading the implementation for large organizations. Currently, Eelco is working on a large scale agile transformation within one of Holland's larger international product companies. Since 2008, Eelco has been one of Europe's top Agile thought leaders. One of his more recent highlights, Eelco is the co-author of ‘The Power of Scrum’ (2011), together with Jeff Sutherland, founder of Scrum, and Rini van Solingen, TU Delft professor in global software engineering. With an impressive list aimed at large businesses, (senior) management and program/project management, Eelco is renowned for his Agile workshops. He is also known for giving speeches at both company and open events. Recent events include: CIO Day 2011 in Holland, ALE2011 in Berlin, JFall in Holland 2011, diverse business events at Rabobank, Agile consortium, Nationale-Nederlanden, Essent, SAP, and XPDays2011 (Madrid). Eelco is an Agile management thinker, program manager for change programs and creative thought leader for Agile practices, principles and behavior. His ability to change mindsets alongside process and structure is valuable for any large change program.




  • Business agility
  • Sourcing strategy
  • Software development
  • IT value management


  • 2012 – now BlinkLane Consulting
  • 2006 – 2012 Xebia
  • 2003 – 2006 CTB
  • 1998 – 2002 DOOSYS IT Consultants


  • Business School Economics – Business Information Management

Agile for Business Owners

Posted by Eelco Rustenburg on August 20th, 2012

IT is underperforming. It is not living up to the promise. Regardless of who’s fault it was, or who wants to blame who, the ultimate end result: IT needs to be faster, simpler, better, more responsive, fit for use. Nothing … Read more

The eternal question: can i use Scrum for [xxxx] ??

Posted by Eelco Rustenburg on July 9th, 2012

When can you use Scrum? When not to do Scrum? Can you use Scrum in a manufacturing environment? Can you use Scrum for implementation or roll out projects? How about ERP? All questions that are high on the agenda of … Read more

How to do great workshops: the vision workshop

Posted by Eelco Rustenburg on July 9th, 2012

In the past two years, I have conducted numerous workshops, dealing with so-called business requirements. The question always was something like: “can you please facilitate a workshop, to help us get ready to start building”. Because of my Agile/Scrum background … Read more