BlinkLane Consulting

Marcella v. Coevorden

Marcella van Coevorden (1991) is consultant at BlinkLane. Upon completion of her master's degree in Cultural Economics & Entrepreneurship she started working in consultancy, where she gained experience setting up and developing complex data systems and efficient governance structures and guiding agile transformation. She has worked on a strategic level for several clients and enjoyed being actively involved in stakeholder management. As a result of her broad experience in both non-profit and profit industries, she has a unique perspective on modern day challenges that organisations face. Marcella is a creative thinker who gets excited by the possibilities to create value for organisations with new concepts and ideas. She is an engaged individual who is able to read situations quickly by asking the right questions and listening to what is happening around her. In her free time she enjoys photography, playing piano and travelling.




  • Big Data Management
  • Scaling Agile
  • Business Strategy
  • Organizational design


  • 2016 – now     BlinkLane Consulting
  • 2015 – 2016   Wonderbird


  • Master Cultural Economics & Entrepreneurship

Digital Transformation A BlinkLane Perspective

Posted by Marcella van Coevorden on April 28th, 2017

Digital Transformation is a topic of growing relevance to companies all over the world. It is however a complicated subject which makes it challenging to manage properly. Where do you start and what factors come into play? In this video … Read more

Labels: what you expect is what you get

Posted by Marcella van Coevorden on October 11th, 2016

We all have our expectations, labels and biases for different situations. However, we don’t always realise how these assumptions change our behaviour as well as the behaviour of the ones we’re making assumptions about. Bob Rosenthal, a renowned psychologist did … Read more

“Computer says no”

Posted by Marcella van Coevorden on October 6th, 2016

For my thesis I conducted interviews at a museum. Trying to find out what made the organisation and its employees tick I asked members of the Management Team to describe their institute to me. They looked at me as if … Read more