BlinkLane Consulting

Riekes Beelen

Riekes Beelen (1983) is a consultant at BlinkLane. He holds a master’s degree in Strategic Product Design from the Delft University of Technology. Riekes’ focus is on (business model) innovation and venturing. For his graduation project he helped a Chilean cooperative of sea salt producers to make the transition from a capacity company to a product company. He co-founded Fancal, a company that created calendar apps for fans of partners such as Liverpool FC, Chelsea FC and BNN. Riekes also worked with other start-ups, helping them to improve their business model and strategy. Riekes is motivated to create and facilitate change and progress, whether this is in a start-up or corporate environment. He believes in the power of innovation and design thinking. With his analytical skills he is able to see the bigger picture and clarify complex situations. His entrepreneurial drive and creativity help him to achieve great results for clients.




  • Business model innovation
  • Innovation and Venturing
  • Start-ups and Entrepreneurship
  • Design Thinking


  • 2015 – now     BlinkLane Consulting
  • 2014 – 2015    Freelance Business Designer
  • 2011 – 2015      Co-fouder and CTO Fancal


  • Master in Strategic Product Design at Delft University of Technology
  • Exchange program at Università degli Studi di Genova
  • Bachelor in Industrial Design Engineering at the Delft University of Technology

The impact of autonomous vehicles

Posted by Riekes Beelen on March 23rd, 2017

In an earlier blog post I described the benefits and the promise of autonomous vehicles for individuals, organizations and society. The rise of autonomous vehicles will disrupt numerous industries. Some industries seem easy to indicate, while others are more speculative … Read more

The promise of autonomous vehicles

Posted by Riekes Beelen on September 9th, 2016

The benefits of autonomous transport are enormous, we do not want to wait longer for this than necessary. Self-driving cars will save us lots of time, will make transportation safer and faster, empower people with limited mobility and will have … Read more

Quality through quantity

Posted by Riekes Beelen on March 31st, 2016

Our brains are wired for fast decision making. When confronted with a threat, humans either fight or flight. We tend to respond in a similar fashion to business problems or challenges. This happens on a human and organizational level. Managers want … Read more

The promise of IoT

Posted by Riekes Beelen on September 30th, 2015

At BlinkLane we identify three key technology trends: Big Data, Blockchain and the Internet of Things (IoT). Just like Big Data and Blockchain, IoT is a cross industry disruptive technology trend that is very unlikely to slow down in the … Read more