BlinkLane Consulting

Rutger de Bruijn

Rutger de Bruijn (1990) is consultant at BlinkLane.  He has a diversified pallet of knowledge in the areas of innovation projects and business modelling. His expertise lays in aligning progressive company visions, innovation strategies, and lean innovation projects. With his experience in technology driven business models, he has developed a broad perspective on the business value of recent technological developments. Rutger flourishes when working in dynamic team compositions and he prefers to operate on the thin line between creativity and business. Full of positive energy and with a fresh perspective, he enthuses people with his passion for innovative business practices.




  • Innovation strategy
  • Business model innovation
  • Lean startup
  • Business agility


  • 2016 – now      BlinkLane Consulting
  • 2015 – 2016    Omnia Retail


  • Master Management of Innovation, Erasmus University
  • Minor Entrepreneurship, University of Amsterdam
  • Bachelor Business Administration, VU Amsterdam