BlinkLane Consulting

Our themes
Innovation & Growth

When corporate management allocates resources to innovation, their initiatives roughly fall into two categories. The first category contains those that extend today’s business by improving current propositions and operations, also referred to as core innovations. In the second category are those that focus on developing new sources of income through different markets and business models, referred to as new-growth innovations.

BlinkLane helps C-level management with balancing innovation & growth categories, and focuses on the exploration of new-growth innovations by providing tailored solutions to take ideas to fruition. More specifically we focus on the tech drivers Machine Learning, Big Data, Blockchain, Internet of Things, Virtual Reality and Augmented Reality. Because we believe these technologies are structurally changing our society and are both a threat and an opportunity for corporates.

Uncertainty is out to get you

Posted by Niels Bergervoet on May 9th, 2017

Certainty is an illusion Something we humans find difficult to understand is uncertainty. We live in the illusion that our world is certain and that we can predict the future. We believe this so badly that we even created whole … Read more

Learnings from a corporate garage

Posted by Marc Plasmans on January 12th, 2017

Startups are often seen as cool, agile and innovative. Corporates, contrarily, are often viewed as slow, rigid and boring. So, what happens when corporates want to be more like startups? Well… they could start a corporate garage. In Steve Jobs’ … Read more

Working from home has reached its peak

Posted by Niels Bergervoet on December 13th, 2016

In the western world we really like to work from home, more than 60% of companies in the EU have employees that work from home. And why not? It gives employees flexibility, saves the office money, and makes it possible … Read more

Did Social Media live up to the expectations?

Posted by Niels Bergervoet on October 11th, 2016

In 2010, Social Media was booming. Every respectable company or governmental organization needed a Twitter account, a Pinterest board and a social media department to contact customers. Social media consultants were advising companies in social media strategies and a congress … Read more

Thinking, Fast and Slow: book review

Posted by Mathias Cobben on August 12th, 2015

Thinking, Fast and Slow by Daniel Kahneman a robust overview of practical insights in human decision making, derived from the author’s life long academic career, during which he pioneered the field of behavioral economics, together with his friend and colleague Amos Tversky. … Read more

Exponential Organizations: book review

Posted by Mathias Cobben on June 18th, 2015

Exponential Organizations: Why new organizations are ten times better, faster, cheaper than yours, by Salim Ismail, is an analysis of the extremely scalable tech start-ups that we have seen in the past decade, as well as a guide to implement the principles on … Read more

3 focal points for corporate Incubation

Posted by Mathias Cobben on June 30th, 2015

As corporates find start-ups and their ways of working ever more interesting, they stage the environments deemed ideal for entrepreneurship in order to spur their own innovation. Amongst these environments is the incubator, also referred to as accelerator, which is an organization that helps … Read more

The Inevitable: book review

Posted by Maarten Schaaf on September 22nd, 2016

The Inevitable: Understanding the 12 technological forces that will shape our future, by Kevin Kelly. The Inevitable describes ongoing technological trends that will inevitably continue to influence our lives. In the introduction of the book, the author states that “…the … Read more

A new era of value

Posted by Kaan Bulakeri on March 27th, 2015

Innovation is crucial to survive in today’s dynamic markets. When discussing innovation, people tend to talk about most leading-edge products, disruptive technologies and groundbreaking services. Yet, great products or services with most advanced technologies are not solely enough to make successful … Read more

Innovation is a two-way street

Posted by Kaan Bulakeri on February 6th, 2015

My experience based on the workshops with group of executives or entrepreneurs as well as the assignments at clients shows that there is a conventional way of looking at business models. Mostly using a tool, the Business Model Canvas, as introduced and presented … Read more

Negotiating innovation with compliance

Posted by Mathias Cobben on September 23rd, 2016

Innovation requires experimentation. Developing a proof of concept to show that a certain technology works, or testing a value proposition with a small sample of customers are both simple ways of generating insights with a modest investment. Such experimentation comes naturally for … Read more

The innovator’s bookshelf, disrupted.

Posted by Mathias Cobben on January 20th, 2015

Few topics received so much attention in business media over the past five years as innovation and entrepreneurship. They are often framed as the answer to corporate survival. This includes the popular – yet methodologically contested – gospel of Disruption that Clayton Christensen … Read more

Why Internet Giants are silent on Net Neutrality

Posted by Mathias Cobben on November 14th, 2014

In a recent New York Times Article, Farhad Manjoo wonders why Internet Giants such as  are Google, Facebook and others are not involved in the debate regarding net neutrality. An analogy with retail may at least explain part of their attitude. Net … Read more

Disrupting the Culture’s Business Model

Posted by Kaan Bulakeri on November 23rd, 2014

“Sharing is the new owning.” Some things you only need once or once in a while. So why buy, if you can borrow for free? With the increasing preparedness to sharing in mind, the perception on ‘ownership’ may change forever. … Read more

3 Venture Capital investment criteria that corporates should use

Posted by Mathias Cobben on November 14th, 2014

On average, corporates have a hard time innovating. Amongst others, internal methods for the valuation of innovative opportunities are the blame. To me, this triggered the question of how innovation opportunities are judged from different perspectives. In this blog post, I will look … Read more

Innovators: build a monopoly first.

Posted by Mathias Cobben on October 31st, 2014

In his first book, “From Zero to One“, Peter Thiel, former Paypal executive and entrepreneur turned investor, has a few powerful reflections on monopolies in the context of new venture creation. I listed my selection of his most profound insights below (subtitles are … Read more

Innovate or Die vs. Innovate or Buy

Posted by Rosanne van der Stam on September 30th, 2014

Innovate or Die. It seems to be the mantra for companies in the current business climate. Their viability is strongly determined by their ability to innovate. Among the top risks of growth of technology companies are the need to innovate … Read more

Innovation as (real) options

Posted by Mathias Cobben on September 15th, 2014

In the previous post, The hard thing about innovation valuation, I described how classic valuation techniques in the form of net present value analysis have the adverse effect of incorrectly estimating the size of innovation opportunities. One alternative is  to view … Read more

The hard thing about innovation valuation

Posted by Mathias Cobben on July 31st, 2014

When I talk to corporate decision makers about innovation, they immediately recognize that investing into uncertain and ambitious opportunities is essential for new market creation and sustaining their business in the long term.  They consider this notion common sense. The difficulty they face when trying to … Read more

Reinventing your business through data

Posted by Arent van 't Spijker on July 1st, 2014

In 2013, Jarden Consumer Solutions (JCS) embarked on a mission to create ‘connected products’. Jarden aims to get people to remotely control their kitchen appliances as soon as possible. Not because you really need to control your coffee machine from … Read more

Take – Make – Reuse – Repeat

Posted by Rosanne van der Stam on July 1st, 2014

Companies are constantly trying to reinvent themselves, focusing either on efficiency to decrease costs, or on innovation to come up with new and better products. The concept of the circular economy takes both these aspects (increased efficiency as well as … Read more

Big Data & the Fear of Transparency

Posted by Rosanne van der Stam on June 18th, 2014

The Circle (written by Dave Eggers), although opinions about the content of the book might differ, does cut into a very relevant and current discussion. What I am referring to is not the idea of a cult of highly intelligent … Read more

Managing accidental innovation

Posted by Mathias Cobben on May 28th, 2014

More often than not, innovations are the result of sheer randomness. In other words, they were discovered while their inventors were looking for something else, a phenomenon often described by the term serendipity.  Some of these accidental inventions have had profound effects … Read more

Managing the unknown

Posted by Mathias Cobben on February 27th, 2015

In their latest Harvard Business Review article, Leading Your Team into the unknown, Nathan Furr and Jeffrey H. Dyer shed light on how great managers empower their employees to innovate. They do so by putting forward heuristics that show great … Read more

Looking for an innovation success formula? Make a checklist.

Posted by Kaan Bulakeri on February 24th, 2015

I’m triggered by the news I just heard on the radio about a formula predicting success in innovation. At the Arizona State University, Nadia Bliss and Manfred Laubichler developed a set of mathematical techniques to detect the emergence of innovation … Read more

Big Data and Ford’s faster horses

Posted by Arent van 't Spijker on February 21st, 2014

In the late 19th century, a New York City planner put out a warning that by 1950 the city would be completely uninhabitable. The problem, as he saw it, was that at the current growth rates the city would not … Read more

Why leading innovators is different

Posted by Mathias Cobben on March 26th, 2015

In an insightful TEDtalk, Linda Hill, management professor at Harvard Business School, unravels the links between leadership and innovation. She points out that innovation is about the management of many talents going through a rather messy and unpredictable process. Hence the name of Hill’s … Read more

Unlocking Big Data potential using Design Thinking

Posted by Mathias Cobben on February 10th, 2014

Big Data is high on the corporate agenda these days, with plenty of managers seeing high level opportunities.  Unfortunately, its precise contribution to corporate strategy and operations is a lot less clear.  Much like “the internet” about two decades ago, Big … Read more

We shape our tools, then they shape us

Posted by Arent van 't Spijker on February 6th, 2014

Yesterday I hosted a round table discussion at the CIO Summit in Haarlem.  One of keynote speakers at the event was Ben Hammersley, Editor at Wired UK and technology advisor to, amongst others, the European Commission. The point Hammersley made … Read more

Banks sell customer’s data

Posted by Arent van 't Spijker on January 8th, 2014

Traditionally, banks have been very good at analyzing transactional data from their customer base, both in consumer and corporate banking. But since the last year, they have actively started selling customer’s transaction data to corporate clients. In many countries banks … Read more

How data impacts the value chain

Posted by Arent van 't Spijker on December 19th, 2013

Today I was pointed to a 1995 article on HBR by Jeffrey F. Rayport and John J. Sviokla. The article describes how companies need to consider their position in the value chain in the real world (which they call marketplace) and … Read more

Facebook: all the data but no answers

Posted by Arent van 't Spijker on November 11th, 2013

Facebook has always been heralded as the company that has an unimaginable amount of data about a billion people. But when stock market analysts value the company, they tend to discuss advertising revenues, not data sales. Certainly, Facebook uses all … Read more

Building a business model that gains from disorder

Posted by Mathias Cobben on August 16th, 2013

In his most recent book Antifragile: Things That Gain from Disorder, Nassim Taleb digs deeper in how to deal with an ever more unpredictable external environment, or even better, how to profit from it. Profiting from randomness and uncertainty is what Taleb … Read more

Big companies are game-changers

Posted by Han Driessen on January 23rd, 2013

There is a new way of thinking about innovation, also framed as the fourth era of innovation. In this new wave of innovation it isn’t the lone-inventor, nor the corporate-lab or the VC backed start-up that bring us new innovations, … Read more

Positioning is out, creating value is in

Posted by Han Driessen on July 9th, 2012

Sometimes when you present your company for the first time, people ask you how you are differentiating yourselves from the competition (often after you were asked who you compete with). This is the question about positioning your company on a … Read more

Corporate underdogs

Posted by Mathias Cobben on November 25th, 2013

In his new book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell explores why in certain situations, against all odds and estabilished rules, underdogs are able to turn battles against unfairly sized opponents to their advantage. … Read more

Strategy and Business Model Innovation

Posted by Han Driessen on June 9th, 2012

The author of the book Business Model Generation Alex Osterwalder, blogs about competing on business models. He distinguishes 4 levels of strategic mastery as to competing on business models. He shows the relationship between strategy and business model innovation. But … Read more