Strategic Flow: effective strategy execution and portfolio management

July 5, 2019 Focus area: Strategic Flow

Organizations devise strategies to exploit the opportunities of the digital age and improve or sustain their competitive performance. Strategy can be defined as a high-level plan to achieve one or more goals under conditions of uncertainty, and with limited resources.


Within the execution of corporate strategies and the management of associated portfolios, common fallacies emerge. In this paper, we propose a proven, integral approach for strategy execution and portfolio management, which helps to overcome these fallacies and improve the ‘flow’ in the execution of organizational strategy.


This paper was co-authored with Stijn Driessen of Essent.