Bettina Boele

Bettina Boele (1988) is a consultant at BlinkLane. She works with companies where change management is key and and where she leads strategic and operational projects. 

She started her career at Unilever, where she headed various successful product development and strategic branding projects. She learned to work effectively with various stakeholders and to ensure strict project deadlines are met. Her business sense combined with her psychology background makes her an effective leader and easy to work with. Bettina looks at every issue with fresh eyes.

She believes people learn continuously. She helps people grow by making sure they interact effectively with all layers of an organization. Working with Bettina means receiving a lot of energy and being challenged constantly, resulting in new insights.

About Bettina


  • Personal Executive Coaching
  • Digital Transformation
  • Change Management
  • Data Analytics


  • 2016 – now BlinkLane Consulting
  • 2014 – 2016 TravelBird HQ
  • 2012 - 2014 Unilever Europe


  • Master in Clinical Psychology - University of Amsterdam
  • Econometrics - London School of Economics