Bettina Boele

Senior Consultant

Bettina Boele (1988) is a consultant at BlinkLane. She guides companies in their transformations and proposition. Working with Bettina means receiving a lot of energy and being challenged constantly, resulting in new insights.

She started her career at Unilever, where she headed various successful product development and strategic branding projects. She learned to work effectively with various stakeholders and to ensure strict project deadlines are met. Her business sense combined with her psychology background makes her an effective leader and easy to work with. Bettina looks at every issue with fresh eyes.

Besides consultant, Bettina is a professional certified leadership coach (part of the International Coaching Federation). She supervises and consults managers (director level and higher) at corporates and various financial institutions. For a number of years, she has worked at corporate and organizational networks, allowing her to understand and guide leaders in effectively when confronted with challenges. Her natural talent to listen and reflect at the same time makes Bettina an effective sparring partner.

About Bettina


  • Executive Coaching
  • Digital Transformation
  • Change Management
  • Data Analytics


  • 2016 – now BlinkLane Consulting
  • 2014 – 2016 TravelBird HQ
  • 2012 - 2014 Unilever Europe


  • Master in Clinical Psychology - University of Amsterdam
  • Econometrics - London School of Economics