Marcella Richard

Senior Consultant

Marcella Richard is a Senior transformation Consultant. She has 8+ years of experience in consulting in large scale organizational transformations for commercial and non-profit organizations in the fields of aviation, mobility, banking & insurance and renewables across Europe. Her focus lies in creating enterprise solutions so that organizations maximize their added value, more so than maximizing their numbers. Her expertise lies in the design of Target Operating Models, identifying Value Streams and setting up systems for lean portfolio management. Marcella has been a certified SPC for 6+ years and has extensive knowledge and experience with implementing agile methodologies at scale. Marcella enjoys actively involving stakeholders and navigates easily between c-level, executives and teams. ​

Marcella’s key strength is the combination of her calm personality and her ability to create momentum for change, which allows her to maintain the peace in turbulent times.​ She is a good listener and her curiosity drives her to better understand complex systems and situations. Getting to the core of a challenge as quick as possible and bringing positive energy combined with a pragmatic approach she creates simple but effective solutions that drive value.

About Marcella


  • Systems thinking
  • Target operating model design
  • Value stream mapping & team design
  • Lean portfolio management


  • 2022 - Now BlinkLane Consulting
  • 2021 - 2022 Expat living and travelling in Argentina
  • 2016 - 2021 BlinkLane Consulting
  • 2014 - 2016 Wonderbird


  • Master Cultural Economics & Entrepreneurship