Rutger de Bruijn

Rutger de Bruijn (1990) is consultant at BlinkLane. He has a diversified pallet of knowledge in the areas of innovation management and strategic business modelling. His expertise lays in aligning progressive company visions with innovative business practices. With his experience in technology driven business models, he has developed a broad perspective on the business value of recent technological developments.

Rutger flourishes when working in dynamic team compositions and he prefers to operate on the thin line between creativity and business. Full of positive energy and with a fresh perspective, he enthuses people with his passion for innovative business practices.

About Rutger


  • Innovation (portfolio) management
  • Business model innovation
  • Digital Transformation
  • Scaled Agile


  • 2016 – now BlinkLane Consulting
  • 2015 – 2016 Omnia Retail


  • Master Management of Innovation, Erasmus University
  • Minor Entrepreneurship, University of Amsterdam
  • Bachelor Business Administration, VU Amsterdam